Sixties Counter-culture and the Establishment.

 Protest

1960s hippies Creative 1960s-Hippies-Fashion-300x261 Alternative

The Sixties Counter-culture was extremely disturbing to the Establishment. They did not know how to handle it. For the first time they were up against a culture who did not aspire to the same values as them. They were not interested in wealth and power. Their motivation was fun, discovery, freedom, exploration, fulfilment, creativity, sex, music and living life to the full.

They soon learnt how to deal with it though. They exploited ways of making it into fashion so they could make money out of it. They subverted it by incorporating its leaders into the establishment and buying off the creative and entrepreneurial.

The Sixties rebellion petered out into sell-out of values, double-dealing and incorporation into mainstream accelerated through stereotyping and ridicule in the media and drug casualties. The disillusioned rump was forced to drop back in. Now all we see of that idealism is a media generated stereotype of ‘Peace and Love, man’. The reality of a sharing, friendly, open culture that was vibrant and creative outside the mainstream has been occluded from vision.

The rebellious leaders, such as Mick Jagger and Felix Dennis became multimillionaires in the media and music business. Jagger dined with aristocrats and was lauded by the people he had purportedly rebelled against.

Strange world we live in, isn’t it? – Where the revolution is subsumed into hip consumerism. Everything becomes shallow fashion and we’re back to capitalist consumerism as if nothing had happened. Music has become Simon Cowell and The Voice, processed and devoid of meaning.

It’s like the Sixties never happened.