We don’t exist!! It’s official!! We have no Self!

We are programmed to be what we think we are – but we’re not.

Opher's World

I guess all of us have a very strong sense of self. We know who we are, what we like and what we believe in. We find it extremely worrying to think that companies can use algorithms to analyse what we believe in, feel and like just from how we shop and interact on the internet.  That is an insult.

They claim that they know us better than we do.

That makes us angry. We don’t like to think of ourselves as being so simple and transparent. We are more than a set of algorithms.

It makes us even madder when it becomes apparent that they might be right.

Neuropsychologists have been investigating brains and the concept of self.

The good news is that it exists. We do have a ‘self’.

The bad news is that it is a construct that is built from our experiences and interactions with others…

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