The world rich Tories live in is one of opulence and indulgence. Their champagne isn’t going up in price. The idea of families actually starving is either beyond their understanding or not something they care about. As long as the overworked, freezing, starving poor continue to vote for them (which for some unfathomable reason they do) they don’t give a monkeys.
The world Rishi Sunak and Boris Johnson inhabit is on another planet.